Let’s look at the numbers.
Over 75% of respondents rated product photos as very influential when they’re deciding whether they want to buy a product online.
22% of online product returns are because an “item looks different than the photos.”
People who shop on their phones say images are the most important feature.
63% of consumers said good images are more important than product descriptions.
53% of consumers found images more important than ratings or reviews.
Including a photo next to an item on a restaurant menu increases its orders by 30%.
Are you getting the picture yet? (bad dad joke)
If you’re smart, you’ve invested a lot in making your product attractive, easy-to-use, etc. but if you don’t show prospects that while they’re shopping, they’ll buy from a competitor who does.
Compared to the investment you’ve made in your product and the return you’ll get from high-quality images, product photography is a small and wise spend.
Eric will set up the shoot at your location (or one that makes sense) and work to build a fast process for photography to keep your time and costs down.